VSC data that makes the phone ring.Year, make, model — and real responders.
Built for warranty marketers who live on inbound calls. Select by year, make, model and modeled mileage, append phone numbers, or buy consumers who already called in on a competitor's VSC offer.
- 1%+ mail response when the file is selected properly
- 12–25% close rate on the inbound calls it generates
- Phone / cell append with DNC and litigator scrubbing
Counts back within one business hour. No account or contract required.
What VSC marketers actually buy
1.0 – 1.6%
Typical mail response on a properly selected VSC drop
12 – 25%
Close rate on inbound calls generated by that mail
68M+
Households with year / make / model on file
24 hrs
Turnaround on counts, scrubs and delivery
Target by year, make, model & modeled mileage
Straight answer on VIN data: it doesn't exist for marketing.
VIN-level records are restricted under the Driver's Privacy Protection Act and are not licensable for VSC marketing from any legitimate source. If a broker quotes you a "VIN file," it is fabricated, scraped, or a compliance problem you will own.
What performs instead — and what every high-volume warranty mailer runs on — is year, make, model, body style and modeled mileage, tightened with owner and geography selects. Your mail piece reads just as specific to the consumer, and your program stays clean.
Cold volume, aged intent, or live responders.
Most VSC operations run two at once: a compiled mail file for volume and responder data to keep the dialer productive between drops.
Live VSC Responders
Consumers who called a warranty offer in the last 24–72 hours.
$4.50 – $9.00
per responder record
- Available
- 3,000 – 12,000 new records / week
- Response
- 8 – 18% inbound call-back
- Close rate
- 18 – 25% close on connect
- Name, mailing address (phone append optional, +$0.04)
- Year / make / model of the vehicle they called about
- Original call date, time and offer source
- DNC + known-litigator scrubbed before delivery
- Delivered hourly or daily by CSV / API push
Best for: Call centers with licensed agents ready to work fresh intent.
Get counts for thisAged VSC Responders
Same responders, 15–120 days old. Still in-market, far cheaper.
$0.45 – $1.75
per responder record
- Available
- 40,000 – 250,000 available
- Response
- 2 – 6% inbound call-back
- Close rate
- 12 – 18% close on connect
- Name, address, year / make / model (phone optional, +$0.04)
- Age band of the original response (15/30/60/90/120 days)
- Coverage-lapse indicator where available
- Phone append included on full-address-only records
- Suppression against your prior mail file
Best for: Direct mail drops and outbound dialer campaigns at scale.
Get counts for thisVehicle Owner Mail File
Compiled owners selected by make, model, year and mileage band.
$0.055 – $0.12
per record
- Available
- 68M+ households with vehicle data
- Response
- 0.9 – 1.6% on a clean drop
- Close rate
- 12 – 20% on inbound calls
- Year, make, model, body style, estimated mileage band
- Homeowner, income, age and credit-proxy selects
- Phone / cell append at $0.03 per matched record
- State, metro, ZIP and carrier-route targeting
- Any geography or prior-buyer file excluded free
Best for: Volume mail programs driving calls to a tracked 800 number.
Get counts for thisEvery select a VSC buyer asks for.
Tighten the file until the economics work. Narrow selects cost slightly more per record and almost always beat volume on cost per sale.
The combination that mails best
2012–2019 vehicles · 75k–120k modeled miles · homeowner · income $50k+ · age 35–70 · phone appended · prior buyers and DNC suppressed.
- Year
- Single years or ranges — most VSC buyers work 2010–2020.
- Make
- All domestic and import makes, including luxury and diesel.
- Model
- Model-level selects, e.g. F-150, Silverado, Camry, Odyssey.
- Estimated mileage
- Modeled bands: under 60k, 60–100k, 100k+.
- Coverage lapse
- Modeled out-of-factory-warranty flag by year and mileage.
- Owner profile
- Homeowner, income, age 30–75, credit proxy.
- Geography
- State, metro, ZIP, radius or carrier route.
- Exclusions
- Prior buyers, competitor states, DNC, litigators, any ZIP list.
Tell us the vehicles. We'll send counts.
One specialist, one reply — usually within a business hour, with real counts, per-record pricing and a recommended select if you want one.
- Free counts and test-file sample before you pay
- Any geography, ZIP list or prior-buyer file excluded at no cost
- DNC and litigator scrub on every phone record
- No contract, no monthly minimum
VSC buyer questions
Do you sell VIN data?
No — and neither does any legitimate list source. VIN-level data is protected under the Driver's Privacy Protection Act and is not licensable for marketing. Anyone selling you VIN files for VSC marketing is either fabricating them or exposing you to real liability. We provide year, make, model, body style and modeled mileage, which is what compliant VSC mail and dialer campaigns actually run on.
What is a 'responder' and why does it cost more?
A responder already raised their hand — they called in on a vehicle service contract offer, usually from a competitor's mail piece or ad. They know what the product is, they know roughly what it costs, and they were shopping. That intent is why responder records close at 18–25% on connect versus low single digits on cold compiled data, and why they price at dollars per record instead of cents.
How fresh is the live responder feed?
Live responders are delivered within hours of the original call. You can take them hourly, daily, or on a weekly cap. Volume is genuinely limited — we allocate by territory so two buyers are not dialing the same person.
Is phone append worth it on a mail file?
For VSC, yes. Mail creates the inbound call, but appended phone lets you follow up on non-responders and reactivate the 98% who did not call. Append runs $0.04 per matched record with a typical 55–70% match rate, and every appended number is run against DNC and litigator lists before delivery.
How do you keep me compliant?
Every phone record is scrubbed against the national and state DNC registries plus a known-TCPA-litigator list. Mail files carry no calling restriction. We do not provide consent records, so any outbound dialing decision — and the consent posture behind it — stays with you and your counsel.
What are the minimums?
Vehicle owner mail files start at 5,000 records. Aged responders start at 2,500. Live responder feeds start at 500 records per week with a territory reservation.